Return On Ad Spend (ROAS) for Facebook: Definition, Formula, Benchmark, Calculations And Much More…

Return on ad spend (ROAS) for Facebook is one of the most misunderstood topics within digital community. You are still not sure how to measure your digital marketing efforts? Are your digital advertising campaigns really working? In other words… Are your campaigns making your client or company money $$$ ??? Most people …

10 Facebook Certification Exam Answers and Questions With Explanations

As promised, here are a couple of Facebook certification exam answers and practice questions on the topic Facebook Campaign Structure. I’ve been in your place. Facebook terminology can be confusing. Facebook exam’s questions and answers can be confusing. You don’t understand what objectives to use in your campaigns, how to properly set up …

A Dead-Simple Facebook Blueprint Certification Guide: Costs, Tips & Tricks for Facebook Certification

After doing some research into Google Trends, it seems like more and more people are looking for information about Facebook Blueprint Certification program: It makes sense… Facebook just recently launched their Facebook Blueprint Certification program with a series of changes so that people can now pay-to-get certified. Facebook did a great job in …